COMMENTS

Manjari,

When you meet Mithila, bring this up with regard to Bus day.

To start with, BMTC should first do it at their own house by saying for next one year one day a month they will observe BUS DAY for all BMTC employees. They can start at their HO/corporate office. Top of the list should be all the Top executives right from MD and downright. They can arrange for measuring the percentage of BMTC employees that participates in the initiative.

It will be a good exercise to know the nitty gritty details of things that works and that doesn't work. They can motivate their employees by giving them goodies or any raffle prizes. BMTC employees shouldn't have any excuse not to participate in the initiative. They all have free passes and they can take any kind of BMTC service bus to reach their office and back.

Also for replicating it in public domain, it will be helpful if Infosys is asked for their experience with the BUS Day campaigns they ran couple of months back.

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What would be the objective of bus day event - good to start with that.

1. Spread awareness about BMTC's reach to those who don't use PT?
2. Marketing new initiatives (Route improvements, Big10, Atal Sarige, Reduced cost for some passes) to PT users and those who don't use PT?
3. BMTC employees to know BMTC usage related issues commuters face?
4. Market for itself in general, publicity in papers, getting green credentials etc?
5. Reach out to non-PT users to find what will it take to get them to convert?
6. General PT promotion event (and not a BMTC thing as such)?

It will be good to be clear on what the objective would be. There could be more candidates, I have listed what readily comes to my mind.

Syed - getting all BMTC employees to use buses themselves (once a month etc) could go towards objective #3 above. But I don't think a Bus Day is the best means or event to work on objective #3. That would be a bit like programmers testing their own code.

I would think #5 would be the best objective for this Bus/PT day event.

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SB, 

If you ask me personally I would pick #5 in your list as the objective for this BUS DAY campaign.

BMTC campaign should be independent of this campaign, though they may join for publicity and reach out. My feel is they must be doing this more often on a regular basis. Its like Microsoft using their own Source control software (VSS) for all their development works.

I am suggesting this. I am for the 3 step approach.

1. BMTC can have their own Bus Day campaign - once a month, once a week and gradually making it a policy of Bus only commute. This should be independent of other campaigns.
2. Second, start with picking one destination like EC or ITPL. Better prepared with the experience at BMTC. If one goes smooth, select another target like Vidhan Soudha or Custom/Income Tax dept, Telecom department (in Ulsoor) etc.
3. Third, once comfortable and with much more preparedness go for a City Wide Campaign.

Open for other suggestions.

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I will miss this meeting (as I am out of B'lore on that day), though I have been looking forward to such a meeting.

K.V.Pathy

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I am interested to join

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