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Bus Day publicity suggestion
Written By ashok_n - 10 April, 2010
Hello,
I feel the mass publicity for this excellent idea of Bus Day is still lacking. The awareness of the event is still restricted to a very less percentage of people.
To improve this, I suggest that a mass SMS campaign be run two days before the next few "Bus Days", that is, on 2nd and 3rd of every month.
Since the traffic police is also actively encouraging the Bus Day, the SMS can be sent from the ACP (traffic) to all the Mobile phones in the city. This is the easiest, cheapest, and environment friendly mass publicity we can achieve.
Regards,
Ashok
COMMENTS
muthusubs - 12 April, 2010 - 04:25
Due to the shifting of the Bus Day date to 7th this time, a lot of people got confused. A few people were it was on the 8th (Thursday) and some people thought it was on 1st (the first thursday). Awareness was poor.
Better to introduce Chartered buses on Bus Day?
muthusubs - 12 April, 2010 - 04:31
We know that a lot of chartered buses operate in the ITPL, Bagmane and the Electronic city routes. In stead of increasing normal BMTC buses alone, wouldn't it better to get more chartered buses on these routes and allow people in these companies to buy tickets at a higher price than the normal BMTC and reach home/office faster using the buses?
Presently, these buses (in the Bagmane routes) don't issue tickets and allow only people with passes (Rs.1660 per month) to use these buses. If on Bus Day, we introduce more buses and issue tickets at the same rate (roughly Rs.40 per trip), I guess we can make more people to use the buses.
Vasanth - 13 April, 2010 - 04:11
Whatever the number of buses to ITPL, it is not sufficient. All the 500Ks,335Es and V333 run full. Probably all the areas need direct connectivity to ITPL and EC with 1 or 2 trips of Marcopolo that is assigned to every area to run to ITPL in the morning and in the opposite direction in the evening. Evenings after 7, frequency of buses is very less especially from ITPL and EC.
These core issues needs to be resolved by BMTC.
ashok_n - 15 April, 2010 - 04:09
Hello Mr. K.V. Pathy,
The SMS suggestion is not a stand-alone solution but should complement other modes of advertising, including giving details of the routes. A link to a BMTC/Praja website can be included in the SMS.
Ashok
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