Educative ads

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Written By Ravi_D - 14 April, 2009

Bangalore Oil Media Reports resources Conservation Everything else

If you haven't seen this PCRA ad yet, you should. Simple yet effective. One of the better ones I have come across recently (I hardly catch 10 minutes of TV these days, so might have easily missed a lot more).

Such ads might be our best bet to make us realize consequences of our current actions.

http://www.youtube.com/watch?v=2mypUP0yny4&feature=related

Ravi

COMMENTS


Dear All,

We are touching a very very sensitive issue of global problem concerning protection, preservation and conservation of natural resources that are being exploited by mankind to have 'out of the box' living conditions.

Estimates:

fossil fuel -
crude oil today - 52$ per barrel - not infinite - may last hardly 50-60 years at the present level of exploitation/consumption - we have not gone to the depths of antarctic - that is a separate story - petrol per litre Rs.50/- -  as it is OPEC nations have started putting in place a control mechanism - they are aware about finite supply of crude - will start rationing crude to the highest bidder - right now we are misusing the available energy resources - it is time to create benchmarks of our ways of living. 
Thermal -

At best world may have coal rerves that will last about 100 years - after that, it will be rationing to the highest bidder and the energy produced out of burning of low grade coal, as available in India,  will result in spewing more of CO2.  China has adopted a very clever method of conserving its quality coal reserves for posterity; it has found that cost of mining coal is quite high - hence, they are importing  quality coal that can be more productive; thereby their carbon footprints are at a low level with regard to production of thermal energy is concerned. 

Hydro -

As it is we are fighting for drinking water and it is said that future wars will be fought over issues of water.  So, hydro electric power will be limited to availability of water in the world.

It is time for people to put on the thinking cap and start being moderate and modest in their ways of living, start on line course correction to ways of consumption of scarce energy that is threatening the very existence of mankind within the next 100-150 years.

A day will come when mother earth will rise her hands and say "sorry children, you have sucked my breasts dry so fast that I do not have anything left to give you any more".  So much of natural resources are being misused for production of arms, amunition and Mass Destructive Weapons (MDWs) production of white goods, industries that cater to needs without class action... the list is long.  Do we need to exhaust our energy sources and resources on these kinds of inhuman activities? 
The ball is in our court.  

Let us protect, preserve and conserve some natural resources for our future generations. Stop misuse of energy of all forms. Go back to basics. We must look at three things in life now with utmost care: air, water and energy. Live and lead a natural life that will help the world to survive.

-Vasanthkumar Mysoremath 

 

Yes this ad has caught the attention of several car users. They are prompted to switch off the vehicle engines while waiting at traffic lights. They do have a good laugh too.

However the matter is more serious than what it seems. The child in the ad says he will set a bicycle shop so that he can take advantage of the situation when there is no petrol to run a car. Though funny it is only as far as an ad can go.

There seems to be enough petrol to tip the world to a disaster before it gets over. That is the hard reality an “inconvenient truth”.

PSA 

not the best possible race

s_yajaman - 14 April, 2009 - 05:03

PSA sir,

You are right - it is a dreadful race between the effects of peak oil and climate change.

The consequences of petrol running out are far more serious than not being able to drive cars.  Our whole global economy and prosperity depends on cheap and sufficient oil.  No economy has been prosperous without sufficient energy to power it.

If you ever thought Rs.50/litre of petrol is expensive ask yourself how much you would have to pay a man to push you for 12 km.

I read somewhere a quote that said something to the effect that burning petrol to fuel our cars is like burning a Picasso to keep warm.

Srivathsa

 

Pseudo-economy

psaram42 - 14 April, 2009 - 06:15

Pseudo-economy means false economy. The comparison of cost of petrol to cost of human labor is a comparison which is a false comparison the way it is normally made. This is because the cost of neutralizing the extra CO2 emission by the first is not being accounted.

The Picasso analogy is interesting. Very apt indeed! Thanks SY! Are we actually illegally borrowing the petrol, which rightfully belongs to our future generations?

PSA

In my opinion currently the biggest race is to get from point A to point B timely & safely at a reasonable cost without going insane.and of course..surviving the drastic effects of noise and air pollution. I am not discounting running out of oil or climate change..but will we live to see that day? I am not sure how many are aware of the drastic effects noise and air pollution is having on the health of Bangaloreans.


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