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Marketing project on BMTC - a survey
Written By thampan - 11 December, 2008
Bangalore BMTC Praja Action public transport
Thampan sent in this request for help with a survey he is doing for his project on BMTC at IIM-B. Posting the link to the survey and the note on his behalf. He says thanks to all Praja contributors for the amazing information his team found here:
We are doing a marketing project on BMTC and will add the info we gather to the Gyaan on BMTC during my vacation. (last week of December/jan begining). I should thank Praja for the amazing amount of information regarding public transportation availale on the site. My project mates were really amazed at the amount of information available and we would like to thank all Praja contributors for this. We are also doing a small survey on BMTC and transportation. The target audience is the working population in Bangalore. It would be of great help if you could fill this survey for us. http://spreadsheets.googl... If you feel appropriate, could you please post the link on Praja site so that we could gather information from Praja users. many thanks to you, regards, Thampan
COMMENTS
silkboard - 11 December, 2008 - 14:39
thampan, tarlesubba would love to read this note of yours, too bad he is missing in action these days.
Look forward to some serious gyaan from your project getting uploaded here on Praja. Do keep us posted. Personally, I wish for Praja to be an open source, public driven, public research institute. Hopefully, someday soon.
-Pranav
Survey on BMTC & Public transport
thampan - 11 December, 2008 - 14:42
s_yajaman - 12 December, 2008 - 03:25
Hi Thampan,
I took your survey. I think the questionairre needs some improvement. There might be some market research people on Praja who can help you - or you can contact my wife. If you are interested send me a private message with your phone number and I will put you in touch with her - she has 13 years of MR experience.
One set of questions - around safety, reliability, accessibility, etc - all of them would have a high preference. Better to ask people to split 100 points among them so that you can establish preferences easily.
You have missed a very important aspect - bus stops. Please include that as well.
One more set of questions should address current deficiencies. What do people really feel is not working - don't implicitly assume anything.
Srivathsa
ananth.bangalore - 12 December, 2008 - 05:10
Glad to know someone from IIMB is finding Praja useful, it in turn, surely reinforces the fellowship to this team. My apologies for this entry being long for the want of serial numbers in your questionaire.I felt the need to share this with you-
I really dont see how anybody will be ok with either the travel comfort, or safety or frequency of the service being anything lesser than highly preferred. Are these questions meant to tell you something more than what it looks like?-
"On a scale of 1 to 5, what is the importance of travel comfort for you to use a bus service? * 1 2 3 4 5 Do not prefer at all Highly Preferred
On a scale of 1 to 5, what is the importance of Safety for you to use a bus service? * 1 2 3 4 5 Do not prefer at all Highly Preferred
On a scale of 1 to 5, what is the importance of Frequency of the bus service for you to use a bus service? * 1 2 3 4 5 Do not prefer at all Highly Preferred "
In my opinion, 'Reliability' will include all other options provided in this question-
"Please choose the top two factors that you consider as your highest priority to use a bus service * Please choose only two factors that you consider the most important Reliability Accessibility Travel Comfort Frequency Safety"
When you have already answered the previous question as "i am not ready at all", this question might have to include "not willing to use the service" as on option-
" How much are you willing to pay for the above mentioned bus pass * Please choose the maximum amount that you are willing to pay Rs 250 Rs 500 Rs 750 Rs 1000"
As well as this-
"Will you be willing to buy a monthly pass ( for regular travel needs) for VOLVO bus service * Pass would provide additional benefits such as travel insurance and discounts at selected outlets along with unlimited volvo trips in a month. This is not for a DEDICATED service 1 2 3 4 5 I am not ready at all I will definitely buy the pass "
Pardon my ignorance, but what is 'TTMC'? or is that mentioned somewhere?-
"BMTC is planning for around 40 TTMCs in various parts of bangalore, where the public can park their vehicles and use BMTC services for their travel needs. Will you be willing to use the BMTC service in this mode ? You are not perhaps willing to use a bus service as there is no regular trip near your house as it is in the interior. If you could park your vehicle at a nearby TTMC and go to work in a bus service, will you be willing to use the bus service ? ( The TTMC shall also provide shopping and dining facilities) 1 2 3 4 5 Will still be not willing Will definitely use "
Vasanth - 15 December, 2008 - 10:55
These kind of surveys, which I myself posted once will be more like ' What do you want BMTC to do to give up your car'.
The current problems of BMTC can be clearly known by regular BMTC users. If someone at your home travels in BMTC buses, you can get inputs from them like I get lot of information from my mother who uses BMTC daily for office commute.
People in Government offices, especially ladies are the right candidates to get the inputs for proper survey.
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